Our resale brands are driven by what fans want; more access to tickets and a greater level of choice. Fan behaviour and technology have rapidly changed within the live events sector, especially in terms of how fans can buy and receive their tickets.
We respond to what fans want - the ability to buy and resell tickets when tickets are no longer available on the primary market or ticket holders can no longer use their tickets. Ticket holders set the price and list their tickets for resale, not Ticketmaster.
One of our number one objectives is to ensure as many tickets as possible are bought by real fans and we work extremely hard to achieve that.